Insights
Strategic intelligence for boutique and independent brands.
Distribution Strategy
Understanding the economics and strategy behind different booking channels.
Direct vs OTA Economics
OTAs charge 15-30% commission on each booking, while direct bookings typically cost 5-8% in payment processing, acquisition, and system fees. At scale, this difference represents significant margin improvement.
Metasearch Capture Strategy
Google Hotel Ads and other metasearch platforms allow you to bid directly against OTAs, often at a lower cost than their commission. A structured metasearch strategy can recapture bookings that would otherwise go through intermediaries.
GDS for Corporate Midweek Stability
For properties with business appeal, the Global Distribution System provides access to corporate travel managers and can create stable midweek occupancy patterns that complement leisure weekend peaks.
Rate Parity Control
Strategic management of rate parity across channels, including when to maintain parity and when to legally differentiate through packaging and value-adds, is critical for channel mix optimization.
Distribution Audit
Get a comprehensive review of your current distribution strategy with actionable recommendations.
- Channel mix analysis
- Rate parity review
- Commission opportunity calculation
- 90-day action plan
Featured Insights
Strategic articles and case studies to inform your growth decisions.
5 Website Optimizations That Drive Direct Bookings
Simple UX changes that can significantly improve conversion rates.
Creating Content That Converts for Independent Brands
How to develop content that builds both desire and action.
Leveraging Local Partnerships for Boutique Growth
Collaboration strategies that enhance brand and drive revenue.
Get strategic guidance for your brand
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